Know your prospects deeply, with AutoMatch.
Developed by Intelligo and In2real, AutoMatch is a profiling methodology that transforms customer insight into strategic action for the automotive market.
From Data Points to Deep Understanding
Today’s automotive industry collects more and more customer data — but much of it remains superficial: demographic details, stated preferences, contact info.
To create real value, brands must reach a deeper level of understanding: knowing people in their entirety, anticipating what drives their decisions, and identifying unspoken needs and expectations.
That’s why Intelligo partnered with In2real in the development of AutoMatch:
a platform that blends psychographic profiling, neuroscience, AI and immersive UX to transform every customer interaction into a source of strategic insight for the automotive market — not just a sales opportunity.
Immersive Experience & Behavioral Profiling
Through visual stimuli — images, emotions, values — AutoMatch captures implicit data about a customer’s mindset, needs, and decision-making style.
The result: a personalized psychographic profile, far beyond basic product preferences.
Smart Inventory Matching
The system matches the user’s profile to the dealer’s available inventory, identifying the vehicles most aligned with their expectations — even when they don’t express them directly.
Integration Into Data Ecosystems
Profiles are seamlessly integrated into CRM and DMS systems, but more importantly, they feed a larger data ecosystem: marketing, market research, and product development benefit from emerging trends and behavioral clusters.
Strategic Dashboards & Insight Generation
Every interaction contributes to a growing dataset: implicit preferences, behavioral patterns, emerging customer archetypes.
A dedicated dashboard helps marketing and product teams track trends and continuously refine messaging, positioning, and strategy.
Every piece of data is a potential conversation. We make it understandable, actionable, and human.
Automatch Team _
Deeper data, better results
AutoMatch brings the logic of agile, applied market research into the heart of everyday business operations — delivering a dual impact:
For marketing and strategy teams:
Concrete, real-time behavioral data that supports product development, positioning, and campaign decisions.For the sales floor:
Personalized conversations, stronger emotional connection, and a faster, more effective decision-making process.
Why it works:
It doesn’t ask the customer what they want — it helps reveal it
It turns visual choices into strategic insights
It offers a profiling experience that is both useful and enjoyable
It creates a new kind of data — deep, relational, and actionable — that supports smarter decisions across the entire organization
Intelligo’s Perspective – From Insight to Activation
At Intelligo, we believe customer knowledge shouldn’t stop at surface-level data.
AutoMatch proves that market research can be embedded into real business flows, turning every interaction into an opportunity to gather insight, build stronger relationships, and guide smarter decisions.
The real value of AutoMatch lies in transforming a methodology into a digital solution — a platform that connects sales, marketing, and communication into a single, data-rich, customer-centric workflow.
If you’re ready to explore how this approach could be applied to your business, reach out to In2real to design the right path together.
Unlock the full potential of AutoMatch in your organization.
Fill out the form and let’s schedule a personalized consultation.
We’ll explore your current processes and show you how AutoMatch can integrate seamlessly — turning customer insights into measurable impact from day one.
