From data to strategic decision

Discover market research methodologies and tools designed to help you make informed decisions and drive the success of your business.

Qualitative methods

Our mission is to provide data that is not just numbers or a set of statements, but information that tells meaningful stories. In this journey we are helped by innovation, but we keep people at the centre, ensuring that every piece of data collected is in the service of human beings, to empower people and raise the level of competence, deep understanding, needs and shared values

Focus Group

Insight into group dynamics and guided discussions to gather detailed opinions.

Ethnographic Interviews

Immersive observation and interviews for a deep understanding of the context and practices.

Interviews in Depth

Individual sessions to explore motivations and behaviour in depth.

Web Sentiment

Analysis of opinions and sentiments expressed online.

Temporary Communities of Dialogue

Research tools combining qualitative and quantitative methods.

Emotions Tracking

Study of implicit emotional reactions to better understand basic needs.

Quantitative method

IntelliGO’s quantitative services are designed to represent and understand market situations or measure the intensity of behavioural phenomena. They use representative samples and statistical methods to collect measurable data. These tests are essential to know the level of customer satisfaction, purchase intention and to support the results of qualitative research.

Face-to-Face Interviews

Direct data collection through personal interviews.

Product Test

Product testing with real samples to assess acceptance and use.

Telephone interviews (CATI)

Methodology to reach a broad spectrum of participants.

Concept Test

Evaluation of initial reactions to new concepts or ideas.

Administration of Questionnaires

Data collection through structured or semi-structured questionnaires, using different administration methods.

CAWI

(Computer Assisted Web Interviewing).
Online surveys for different research needs.

Sensory Analysis

The five senses – sight, hearing, touch, smell and taste – are crucial in consumer decisions. Neuroscience shows that the senses integrate information to create complex perceptions, also activating implicit reactions linked to the ancestral part of our behaviour. Sight attracts with appealing designs, hearing influences with engaging sounds, and touch assesses quality through materials. Smell evokes positive emotions and memories, while taste is decisive for food products. Understanding and harnessing these senses helps companies create memorable and persuasive shopping experiences.

Face Emotional Recognition

In market research, these tests are crucial for understanding authentic consumer reactions. These tests detect emotions through facial expressions, offering deep and immediate insights into product preferences and perceptions. This allows companies to adapt marketing strategies, improve customer engagement and create more personalised and effective experiences based on genuine emotional responses.

Eye Tracking

These are useful tests to understand how consumers visually interact with products. This method tracks eye movements, revealing what attracts attention and how users navigate between different pieces of information. Companies can thus optimise product design, improve advertising effectiveness and create more engaging user experiences based on hard data about consumers’ visual preferences. Interacting Eye Tracking with Face Emotional Coding makes it possible to detect the visual path with emotional reactions.

Haptic tests

Haptic tests based on touch are crucial in market research to assess consumer perception of material quality. If the first approach is visual, touch is the sense that allows us to make contact with shapes, materials. The same thing an infant does when exploring the world around it. By analysing tactile reactions, companies can better understand how customers evaluate the texture, weight and temperature of products. These insights help improve material selection, creating products that meet tactile and ergonomic expectations and improve the overall consumer experience.

Olfactory and Taste Tests

Smell and taste tests are crucial in market research to understand consumers’ sensory preferences. They reveal how scents influence perceptions and emotions then supported by flavours. These tests help companies refine their products, ensuring that the experience is rooted deep in the memory and circuits that govern recall and implicit product choice, improving appeal and commercial success

Digital tools

In the Innovation and Advanced Technologies area, IntelliGO uses a range of cutting-edge digital and virtual tools to conduct in-depth analyses and provide creative solutions.
These include VR Testing, which simulates environments and products in virtual reality, providing immersive experiences that enhance the collection of detailed feedback.
Car Clinics utilise physical and virtual spaces to evaluate vehicle design and perception, engaging participants in in-depth testing.
In addition, Web Sentiments analysis monitors and analyses opinions and sentiments expressed online, providing valuable insights into how consumers perceive products and brands. These tools enable IntelliGO to explore new frontiers, improve the user experience and keep companies at the forefront of their industry.

Discover the digital soul of Intelligo: In2real

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