From design decisions to real demand.
Research tools for automotive and powersports that collect structured data from real consumers — and make it grow, wave after wave, in a single platform.
THE PLATFORM
Insight Suite
One data layer. Every tool.
Every session feeds into a single data foundation: raw data is organised into the main deliverable formats, insights are aggregated, and results remain comparable across phases, markets, methodologies and product variants.
Insights Suite is the collection and organisation layer that connects every tool in the suite. Every interaction — whether from a Clayroom clinic, a Verdikt visual research or an AutoMatch experience — is captured according to a consistent format and taxonomy.
This means the project doesn’t produce a sequence of isolated reports, but progressively builds a structured repository, able to grow over time and retain the context of previous waves. Each new activity enriches the reading of results and consolidates a knowledge base that becomes increasingly valuable on the product, the targets and the variants analysed.
Raw Data · Aggregated insights · Comparable wave
What stage of development is the product at?
IMMERSIVE RESEARCH & PRESENTATION
Clayroom
The product at real scale, a TOP-tier experience on Apple Vision Pro.
Clayroom is the suite’s immersive environment dedicated to product research and presentation, simulating its real existence. Through sessions on Apple Vision Pro, the object is displayed at 1:1 scale with photorealistic quality, letting the participant move freely around it, evaluate proportions and surfaces, compare styling variants or competitors, and change configurations and colours in real time.
During the experience, the platform collects both behavioural data — such as gaze direction, attention time across different areas and navigation paths — and declared data, through a questionnaire integrated into the session flow.
For projects involving confidential assets, Clayroom can be used offline on devices managed directly by our team, with guided access enabled and certified data deletion at the end of the session.
design test
Structured session with real users representing the reference target or with internal teams — product development, marketing, sales force — designed to gather measurable feedback on proportions, volumes, surfaces, colours and CMF choices before design directions are consolidated.
Event Preview
Immersive experience designed to engage multiple people during a strategic stage of the product launch. The moderator enters the virtual environment, explores the vehicle and guides its reading, describing proportions, details, configurations and key features.
WHEN TO USE IT
DESIGN REVIEW PRE-FREEZE
PRESS LAUNCH & DEALER MEETING
MOTOR SHOW WITH STRINGENT LOGISTICS
VISUAL RESEARCH
Verdikt
The visual survey, anywhere.
Verdikt is the module that completes the suite’s research on visual content: a web and 2D device tool — tablet, smartphone, laptop — that lets respondents evaluate images, renderings, configurations and marketing assets, including competitor materials and proposals.
The participant interacts directly with the image: rating details, comparing variants in A/B mode, leaving localised reactions and comments on the most relevant areas. The platform’s role is to aggregate results into heatmaps, preferences and qualitative feedback, making them comparable across sessions, markets and development phases.
The format is lightweight and scalable: it activates via web link, requires no installation, works on-site on devices and makes it possible to manage even very large samples at a very low cost per touchpoint, with fast turnaround and efficient costs.
VOTES & HEATMAP
Respondents rate details directly on the image, area by area. Results are aggregated into preference heatmaps comparable across variants and sessions.
PREFERENCES A/B
Direct comparison between two stimuli — styling variants, configurations or competitor assets. Counts are standardised and comparable across markets and subsequent waves.
REACTION & COMMENTS
Respondents leave localised feedback on specific areas of the image. Comments are aggregated by zone and stimulus, with multilingual support for multi-market projects.
WHEN TO USE IT
CONCEPT SCREENING & DESIGN DIRECTION
PRE-FIELD STIMULI VALIDATION
STANDARDISED MULTI-MARKET PROJECTS
BENCHMARK VS COMPETITOR
PROFILING
Auto/MotoMatch
Psychographic profiling of the prospect, at the point of sale and at trade shows.
Auto/MotoMatch is a psychographic consumer profiling tool designed for retail, showroom and event contexts. The prospect interacts with a sequence of visual stimuli — product images, lifestyle references and usage contexts — while the system interprets their implicit choices to identify the model from the range most aligned with their profile.
The output is available in real time to the sales person, who receives a structured reading of the customer before opening the negotiation: interests, attitudes, preferences and possible product direction. In parallel, each session feeds a cumulative dataset on the composition of traffic: distribution of psychographic profiles by event, showroom, period or campaign.
The tool runs on tablet, is simple to activate and requires no specific technical briefing for the sales network. It has already been used in trade show and automotive retail contexts, where it turns the initial interaction with the visitor into data that’s useful both for sales and for understanding the target.
Engagement
Interaction with visual stimuli is perceived as part of the product experience, not as data collection. Completion rates are significantly higher than with traditional questionnaires.
Product Matching
he system maps the prospect’s psychographic profile to the model range and delivers a suggestion to the sales person in real time — before the negotiation begins.
Segmentation
Each session contributes to an aggregated dataset on audience composition: profile distribution, most requested models by segment, variations across events and time periods.
WHEN TO USE IT
DEALER & SHOWROOM
SEGMENTATION UPDATE
FINAL SALES WITHOUT TRAINING