Luxury Car Clinics in Automotive
The context: when a car is no longer just a product In recent years, the automotive industry—especially the luxury segment—has undergone a profound transformation. Designing a high-performance vehicle is no longer enough. Today’s high-end customers expect a brand experience that speaks directly to who they are. According to McKinsey, more than 70% of luxury car […]
What Is a Car Clinic Today?
Car Clinic: an immersive experience There was a time when conducting a car clinic meant placing a group of potential customers in front of a covered vehicle, observing their reactions to the design, noting comments on the interior, and gathering opinions on performance. Today, a Car Clinic is much more than that: it’s a […]
The Future of Profiling: The Auto Match Methodology
Auto Match and the New Era of Profiling In today’s automotive retail landscape, understanding your customer goes far beyond collecting surface-level data. What matters now is uncovering the deeper motivations, values, and attitudes that drive decision-making. Psychographic profiling marks a shift in how we approach customer insight. It’s not just a technique—it’s a mindset rooted […]
Welcome Blog!
Welcome to Intelligo’s Blog! Today, a new chapter begins for Intelligo: our blog goes live.A space we’ve long envisioned — created to share not only what’s happening in the world of market research, but also how we live and interpret it every day. I’m Elio Dalprato, and together with the Intelligo team, we believe that […]
