Welcome to Intelligo’s Blog!
Today, a new chapter begins for Intelligo: our blog goes live.
A space we’ve long envisioned — created to share not only what’s happening in the world of market research, but also how we live and interpret it every day.
I’m Elio Dalprato, and together with the Intelligo team, we believe that data alone isn’t enough. What truly matters is context, narrative, and exchange.
That’s the idea at the heart of this editorial journey.
Happy reading!
Why Start a Blog About Market Research?
If we had to sum up market research in one sentence, it might be this: it’s the path that leads from complex data — sometimes overwhelming in quantity, other times in nuance — to clear, meaningful insights that drive real business decisions.
Along this path, there are methods, technologies, and — above all — people.
Even in the era of artificial intelligence, human perspective remains essential, especially at the most strategic, organizational, and decision-making levels.
That’s why research only becomes truly valuable when method, technology, intuition, and expertise come together.
Because data alone isn’t enough — it becomes meaningful only when it’s understood, placed in context, and told as a story.
That’s the mindset behind Intelligo’s blog.
A space to share what we observe, test, and learn every day.
A place where technology meets intuition, where numbers turn into narratives, and where methodology opens the door to dialogue.
But above all, a space shaped by people — clients, collaborators, and trusted partners working together to turn information into value.
Is that a good enough reason to start a blog?
We think so. Because knowledge is meant to be shared. And when it sparks conversation and curiosity, everyone wins — with greater clarity and better decisions.
And here’s another reason: every project — whether it’s an ad test, a concept evaluation, a scenario analysis, an immersive VR Clinic, a Moto Match session, or a study on the impact of new automotive brands — is a chance to understand the present more deeply and imagine the future more clearly.
That’s what drives us — first as people, then as research professionals.
Here’s what you’ll find here:
- Deep dives into how innovation is reshaping the way we do research. We’ll share our own perspective, but also highlight interesting ideas from others.
- Reflections on what really influences consumer choices, viewed through a broad, interdisciplinary lens.
- Project stories and real-world case studies — the result of our daily work with global brands and tech partners like In2real, and many others with whom we’ve built strong, human relationships.
- Global perspectives: voices from different industries and countries, helping us understand how research is evolving — because no single point of view is ever enough to grasp the full picture.
Our Promess
We’ll write in a way that’s clear, engaging, and easy to follow — always looking for the right balance between depth and simplicity.
We’re not here to put ourselves on a pedestal (we’ll talk about the challenges, too), and we promise: no boring posts.
As the best in communication say: our tone will be authentic.
And most importantly… no posts written entirely by AI — or at least, not without a human touch 😉
We also have a small dream: to gradually bring in voices from the people, managers, and professionals we’ve met along the way.
We’d love for this blog to become a place where we can share ideas, swap insights — maybe even sit down for a virtual coffee together.
Will we manage to pull it off? We don’t know yet.
But one thing’s for sure: we’ll try, with curiosity and commitment.
